Leading health and beauty retailer Watsons is rolling out an awareness drive on the importance of timely vaccination in the form of attention-grabbing “fake” movie posters and trailers, just in time for World Immunization Week.
The Watsons Vaxxed Office Hit campaign highlights how vaccination can protect Filipinos from the ill-effects of flu, HPV, and pneumonia.
“To make our message on the urgent need to get vaccinated memorable, we purposely created the trailers to go live in cinemas,” highlighted Sonny Cuenco, Watsons Health Trading Director. “It’s made to make our message on the urgent need to get vaccinated stand out. The trailers will also be promoted online and via out of home mock movie ads – just like a box office-breaking film.”
Vaxxed Office Hit features a series of trailers and posters for what appears to be movies with post-apocalyptic themes. Through compelling illustrations delivered in eye-catching, movie trailer-style materials, the campaign encourages the public to sign up for their flu, HPV, and pneumonia vaccines.
“We invite everyone to get vaccinated to protect themselves, their loved ones, and their community. It is the safest and most effective way to stop infectious diseases,” shares Dr. Lulu Bravo, Executive Director, Philippine Foundation for Vaccination.
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