The DTI-Board of Investments Electronics Sectoral Working Group and the Export Marketing Bureau recently hosted a press briefing to discuss the Philippines’ strategic initiatives in the semiconductor industry, particularly in advancing integrated-circuit (IC) design. The event took place on July 17, 2024, at the BOI AVR, Penthouse, Industry and InvestmentContinue Reading
Kaspersky, a global cybersecurity and digital privacy company, emphasized the urgent need for stronger cybersecurity measures in schools and universities in the Philippines ahead of the new school year. This call to action comes as schools and universities prepare for the opening of classes for school year 2024-2025, which willContinue Reading
SM Foundation officially turns over its 107th school building to the San Fernando South Central Integrated School in San Fernando, La Union. Over its four-decade journey, SM Foundation, Inc. (SMFI), the corporate social responsibility arm of the SM Group, has been pivotal in advancing social good and fostering positive changeContinue Reading
The PUP Junior Marketing Executives (JME), marks a significant milestone heralding their first-ever event dedicated to celebrating women. At the heart of Kaleidoscope is a commitment to sharing authentic stories—the unfiltered narratives of women. This event serves as a platform where women from diverse backgrounds can openly discuss the obstaclesContinue Reading
Just a few short years after the first SM mall opened its doors, its founder Mr. Henry Sy Sr’s vision extended beyond one establishment. The chain of malls would come later. When SM City North EDSA opened in 1985, the vision was clear: people’s access to products is important butContinue Reading
If world-class athletes spend years training for a shot at a professional career, shouldn’t aspiring engineers, architects, nurses, CEOs, academicians, and other professionals also have a chance to prepare for their dream careers beforehand? Internationally recognized educational institutions like Mapúa University Senior High School (SHS) have recognized the importance ofContinue Reading
The Mission to Reach More Readers Continues with “Big Bad Wolf Unite on a Mission to 1 Million New Readers” Guess who’s back, Manila Wolfies! The Big Bad Wolf Book Sale, the world’s biggest book sale, makes a surprise second stop in Manila. This time, Big Bad Wolf is bringingContinue Reading
Experiential marketing continues to echo in the campaigns of top-performing brand storytellers nowadays, where advertising deviates from just mere static presentations and logo placements, but also champions on striving to build a community that is entertained, enabling them to be part of advocacies that drive meaningful change, and evoking feelingsContinue Reading
Sun Life of Canada (Philippines), Inc. and Boehringer Ingelheim (Philippines), inc. recently renewed their expanded partnership at the Sun Life Centre in Bonifacio Global City. Designed to improve health outcomes and deliver greater value to Filipinos, the partnership now covers chronic kidney disease (CKD) awareness programs. make a stronger impactContinue Reading
iACADEMY and BingoPlus Foundation ramps up its partnership with a P17.5M scholarship grant for technology education students of SY 2024 to 2025. The new partnership increases BingoPlus Foundation’s total investment in tech education by nearly 300% from the initial P6M grant awarded to iACADEMY in 2022. As the social developmentContinue Reading
ARE YOU READY FOR THE #MADWORLD2024 MOTION, MARKETISTAS!? Become the motion that the world of marketing needs and secure your tickets now at: madworld2024.helixpay.ph/. Great news for all marketing enthusiasts because the biggest and grandest business and junior marketing convention of the year in the Philippines will finally be in motionContinue Reading