In a celebration of beauty, wellness, and purpose, Mutya ng Pilipinas, ZOLEA Fitness, LuxeSlim, and ANNA-E Skincare came together in a contract signing that championed women empowerment in all its forms. More than a partnership, the collaboration marks a movement—a collective call to redefine what it means to be strong, by embracing softness, balance, and the glow that comes from within.
At the heart of the event stood ZOLEA Fitness, a premium Pilates equipment brand led by Co-Founder & CEO Mary Cruz, whose empowering philosophy “Soft is Strong” inspires women to move mindfully and find harmony between body and spirit. With its advocacy for strength through grace, ZOLEA continues to redefine fitness as not just physical training, but an act of self-love and empowerment.
Joining this mission, LuxeSlim by Anna Magkawas promotes holistic health and confidence, proving that beauty flourishes when nurtured from the inside out. Alongside it, the newly launched ANNA-E Skincare embraces natural beauty and self-care, encouraging women to glow authentically without compromise. Together, the three brands form a powerful alliance that celebrates the modern Filipina—strong, compassionate, and grounded in wellness.

Mutya ng Pilipinas President Cory Quirino praised the partnership for its unified vision, noting how it uplifts women by aligning beauty, wellness, and empowerment. Through this collaboration, the Mutya queens will serve as ambassadors of this new era—one where true elegance is defined not by perfection, but by presence, confidence, and the courage to be both soft and strong.
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