Warm smiles and grateful hearts welcomed the SM Besties of Joy donation drive as it reached several communities in Bulacan.
What began as a simple act of kindness quickly turned into a day of shared hope, where volunteers came together in the spirit of generosity. SM Besties of Joy brought smiles to 764 students at Dr. Guillermo Dela Merced Memorial School, with volunteers from SM City Baliwag leading the distribution.
Prior to this, SM City Marilao concluded 2025 with a heartfelt distribution of at least 700 Besties of Joy to the pupils of Day Care Centers in Marilao in collaboration with the Municipal Social Welfare and Development Office, or MSWDO.
Spearheaded by SM Cares, SM Supermalls, and Toy Kingdom, the SM Besties of Joy project allows shoppers to take part in bringing happiness to the community by donating cuddly bears to bring smiles to the faces of less fortunate children.
The generous support of customers and partners has been instrumental in making the SM Besties of Joy initiative a resounding success, bringing joy and warmth to countless children nationwide.
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