Ever Bilena, the country’s leading local cosmetics brand, proudly unveils its newest campaign featuring Choi Bomin, the Korean rising star beloved for his youthful charm and versatile appeal. Known for his bright energy and approachable charisma, Bomin is the perfect ambassador to represent the Pillow Pop Multi Pot, which is a fun, lightweight, and effortlessly blendable multi-use color pot designed for Gen Z beauty lovers.
The campaign captures Bomin’s playful side, with visuals of him jumping in a bouncy castle, symbolizing the airy, bouncy, and exciting experience of the Pillow Pop Multi Pot. Just like Bomin’s natural charm, the product delivers a touch of color that feels soft and seamless, elevating everyday makeup with ease.
Lightweight Formula, Seamless Finish
The Pillow Pop Multi Pot is formulated with an ultra-lightweight, airy texture that glides smoothly on the skin and blends without effort. Perfect for eyes, lips, and cheeks, it gives users the freedom to create versatile looks with a natural finish.
Nine Shades, Endless Possibilities
The collection features nine universally flattering shades, each thoughtfully designed to complement a wide range of skin tones and moods. The lineup includes Glitzy Gold, a funky shimmery gold; Glitzy Champagne, a subtle frosted champagne; Dreamy Sakura, a shimmery nudish pink; Dreamy Dahlia, a milky rosy almond; Dreamy Coral, a toasted coral; Dreamy Punch, a deep berry; Dreamy Rose, a pure reddish pink; Toasted Pecan, a perfect cool brown; and Toasted Oak, a neutral deep brown.
A Playful Collaboration
“Bomin brings a unique mix of freshness, fun, and sophistication, qualities that mirror what the Pillow Pop Multi Pot stands for,” says Rafeea Custodio, Brand Manager of Ever Bilena. “This campaign is all about showing that makeup can be light, effortless, and exciting, while still allowing people to express themselves fully.”
The Ever Bilena Pillow Pop Multi Pot featuring Choi Bomin is now available online through Ever Bilena’s flagship stores on TikTok Shop, Shopee, Lazada, and in physical stores such as Watsons, SM Beatuy Dept Stores, Robinsons Dept. Stores among other leading department stores nationwide.
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