The party season is on its way to our calendars, and the ever-festive Filipinos cannot be more excited. To kick off the months of never ending celebrations, Sony Philippines launched the revolutionary ULT Power Sound series—because in this country, there is no party without spectacular music.
The launch happened on September 20, at the biggest event this season, dubbed the “Party Before All Parties.” The big night ushered in the holiday rush and set the energy level high for bigger surprises happening soon.
“Music has always been part of any Filipino celebration, especially the holidays,” remarked Kentaro Imamura, marketing director of
Sony Philippines. “It fosters a sense of community and social interaction and connection among us, so we want to kick off the months leading up to the holidays with the introduction of the ULT Power Sound series—our early gift to music lovers.” Kentaro has been at the helm of Sony Philippines’ Marketing Department since April 2023 and has been leading Sony’s business for home entertainment products in various regions in Latin America and Asia long before his assignment in the Philippines.
The launch of the ULT Power Sound series, composed of bass-rich speakers and headphones, offered the immersive audio experience that Sony is known for. The high-energy exclusive event happened at Xylo at the Palace, in Bonifacio Global City, Taguig.
Headliners gave ground-shaking beats and electrifying performances:
● DJ Katsy Lee, the youngest and first female champion of the Pioneer Philippines Digital DJ Battle and Ministry of Sound representative
● Maki, the Top Solo Artist with the most monthly listeners on Spotify Philippines and chart-topper of Billboard Philippines Hot 100
● Jeremy G, The Voice Teens Season 1 finalist and holder of the 2020 Awit Award for Best R&B Recording for his song “Sa’Yo”
● Carlos Serrano III, AXIS PH artistic director, Team Package Makers (TPM) choreographer, and the founder & co-director of “And Friends”
● A-Team, winner of the 2014 Hip Hop International Philippines Regional and National Championships, and the first Filipino group to win gold in the Mega crew division of the World Hip Hop Dance Championship
Sony’s Audio Mastery Continues with The ULT Power Sound Series – Massive Bass. Ultimate Vibe.
The highly anticipated ULT Power Sound series is designed to amplify audio experiences. The launch unveiled four (4) exceptional products: ULT Wear Wireless Headphones (WH-ULT900N), ULT Field 1 (SRS-ULT10),ULTField7(SRS-ULT70), and ULTTower10(SRS-ULT1000).
ULTWEAR–Powerful sound Make it your own.
With exceptional bass and improved noise canceling (NC), the ULT WEAR wireless headphones let you bring your favorite festival or club feel with you, everywhere you go.
Key features:
● ULT button lets you toggle between two bass-emphasised sound settings: ULT1 enhances deep, low-frequency bass, and ULT2 delivers powerful, punchy bass.
● Sony’s Integrated Processor V1 processor delivers unwavering energy, huge resonating bass, and crystal-clear detail. It is the same processor as Sony’s award-winning 1000X series headphones.
● Dual Noise Sensor technology takes Noise Canceling to the next level. Now you can truly shut out the world and enjoy a party for one – just you and your music.
● Comfortable and foldable design that comes with a carry case.
● Smart sensor that pauses your music when you take them off and starts again when you put them on.
● Multi-point connection allows Bluetooth® pairing with two devices at the same time.
● Long battery life with up to 30/50 hours of use with NC on/off. A 3-minute quick charge will give you up to 90 minutes of extra play time.
ULTFIELD1–Big Sound. Small Size.
The ULT Field 1 packs a powerful punch, delivering amazingly loud sound despite its small form factor. Key features:
● ULT sound settings.
● IP67 rating, making it waterproof, dustproof, rustproof, and shockproof. Perfect for outdoor adventures, it boasts exceptional durability.
● Long battery life and quick charge capabilities keep the party going.
● Multi-way strap allows for easy carrying.
● Hands-free calling functionality, ideal for online meetings or casual conversations.
ULTFIELD7–The party goes any place.
The ULT Field 7 elevates audio with superior sound pressure and deep bass, ensuring music is always felt as well as heard. Key features:
● ULT sound settings.
● IP67rating for worry-free use outdoors.
● Ambient lighting synchronizes with the music, creating an immersive atmosphere.
● Sound Field Optimization automatically tunes out background noise between songs, ensuring clear music playback even in noisy environments.
● Karaoke function and guitar input for impromptu sing-alongs and to liven up any gathering.
● Party Connect allows for linking and synchronization of multiple compatible Sony speakers.
● Sturdy handle and multi-layout options maximize portability, allowing for flexible vertical or horizontal placement.
● Battery life of 30 hours and 10-minute quick-charging feature for three hours worth of playback.
ULT TOWER 10 – Goes low for the ultimate high, giving you the power of a live-venue sound in your own home.
The ULT Tower 10 is a powerhouse speaker that delivers an unmatched 360° party sound, filling even open spaces with overwhelming aural intensity.
Key features:
● ULT sound settings.
● 360°partylight, transforming normal areas into spaces with concert vibes.
● Built-in wireless microphone to cater to karaoke enthusiasts and help make gatherings more unforgettable.
● Sound Field Optimization analyzes and adapts to surrounding noise. Adjusting sound settings between tracks guarantees crisp and clear music, even in bustling areas.
● TV Sound Booster takes TV viewing to the next level, delivering the full depth of soundtracks and live performances.
● Party Connect creates a massive soundscape and light show to fill any space and turn it into the ultimate party zone.
Their estimated retail prices are PHP 10,999 (ULT Wear Wireless Headphones), PHP 6,999 (ULT Field 1), PHP 23,999 (ULT Field 7), and PHP 57,999 (ULT Tower 10). Available at Sony Centre outlets and Sony Authorized Dealers nationwide.
“This launch is a testament to Sony’s commitment to deliver “Kando” to the world,” Kentaro highlighted at the event. Kando is a term that means “moved emotion.”
The Japanese concept of Kando goes beyond a simple feeling of satisfaction. It describes a deep well of emotions triggered by encountering something exceptional. Following this principle, Imamura notes that Sony Philippines is dedicated to fulfilling its purpose to “fill the world with emotion through the power of creativity and technology.” (Sony Philippines Marketing Director Mr. Kentaro Imamura delivers his speech in front of a packed Xylo. Photo Courtesy: Timothy Dueñas)
The “For the Music” campaign and the ULT Power Sound headphones and speaker line exemplify Sony’s unwavering commitment to innovation and creating experiences that move audiophiles and casual listeners alike. Just like music is a constant thread in Filipino life,
Sony aspires to be a lifelong partner in entertainment. From the revolutionary Walkman and immersive worlds of PlayStation to the video and sound wizardry of Bravia and Sony audio gear, the company has been here for generations, shaping how people experience the world.
As Imamura said, “Innovation is at the heart of Sony. By closely listening to our customers, we understand their evolving needs and continuously adapt to deliver groundbreaking solutions. We evolve with you, our dear customers.”
With the ULT Power Sound series, the current and next generations can join this journey. Unleash the power of music, experience Kando moments, and embrace the rhythm of life with Sony.
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