Beauty – Modern Journal Trends

The New Fountain of Youth Isn’t Loud: It’s Undeniable and Undetectable, and it Comes From Sculptra

October 20, 2026modernjournaltrends

There was a time when youth was something to be chased visibly: lifted cheekbones, plumped lips, a kind of beauty that made its presence known the moment you entered a room. But today, the most coveted aesthetic is far more elusive. It doesn’t announce itself. It lingers, intrigues, and leaves people wondering. A look of […]

Hello Glow takes sun care from everyday commutes to the golf course

October 16, 2026October 17, 2026modernjournaltrends

Back-to-back collaborations with Dyson and Malbon Buckets Club PH put the brand’s SPF lineup where Filipinos actually spend their days under the sun Let’s face it, the Philippine heat can be hard to escape. From daily commutes and errands to long hours on the golf course, sun protection has become an increasingly relevant part of […]

The Icon Turns 20: BEVi Unveils New Brands, Bold Launches, and Everyday Luxury

October 12, 2026modernjournaltrends

Kojie.san marked its 20th anniversary with a landmark celebration titled “The Icon Turns 20,” celebrating two decades of consumer trust, recognition, and continuous evolution. What began with the iconic Kojie.san Kojic Acid Soap has grown into one of the Philippines’ most recognizable homegrown beauty brands. Over the past two decades, Kojie.san has continued to evolve […]

Careline Stack & Go is the stack-able makeup kit built for your main character era

October 7, 2026October 9, 2026modernjournaltrends

Careline introduces Stack & Go, a new 40-piece collection that turns a full beauty routine into a customizable, stackable system, putting a distinctly Filipino spin on the next generation of P-Beauty innovation. As global beauty movements like K-Beauty and J-Beauty have become known for their own approaches to product innovation, Careline believes there is room […]

The pink era is here: Ever Bilena drops its newest EB Coquette Collection

September 28, 2026modernjournaltrends

It’s time to tap into your romantic and feminine side with all things lace, bows, and everything soft pink with Ever Bilena’s newest collection – the EB Coquette! This 25-piece lineup of products for eyes, lips, and cheeks takes the brand’s “pink-girl” DNA, building upon favorites like the Airy Fudge Lip Tints and Face Wand […]

The Colorist PH expands its makeup portfolio with its first Filipino brands: Ever Bilena and Careline

August 12, 2026modernjournaltrends

The Colorist PH is growing its brand lineup with the addition of Ever Bilena and Careline — the first Filipino brands to join the multi-brand beauty retailer’s shelves in the Philippines. The move broadens The Colorist’s assortment beyond the international labels it’s known for, giving shoppers homegrown color cosmetics to browse and compare alongside global […]

Filipinos Want More Than SPF—Gluta-C Brightening Sunscreen SPF 60+ Delivers Healthy, Even-Toned, Glowing Skin

July 14, 2026July 14, 2026modernjournaltrends

Most Filipinos already know they should wear sunscreen every day. The challenge isn’t awareness—it’s finding one they actually enjoy wearing. From sticky textures and greasy finishes to white cast, breakouts, and products that seem to disappear the moment you start sweating, daily sunscreen has become one of the easiest skincare habits to skip. Responding to […]

Best sunscreen stick in the Philippines gets an upgrade: Hello Glow’s award-winning SPF 60+ expands into a 5-variant sun care collection

July 6, 2026July 14, 2026modernjournaltrends

The Cosmo Beauty Award-winning Hello Glow Sun Care Stick SPF 60+ expands into a full concern-targeted lineup — the best sunscreen stick collection in the Philippines Hello Glow, the Philippines’ leading homegrown skincare brand, has officially launched its Sun Care Stick Collection: a five-variant lineup of targeted, Korean-formulated sunscreen sticks that deliver up to SPF […]

Instant freshness: Top Dry Shampoos this 2026 to combat oily hair in the Philippines

June 4, 2026June 4, 2026modernjournaltrends

With rising temperatures, high humidity, and increasingly fast-paced routines, more Filipinos are turning to dry shampoo as a practical solution for maintaining fresh-looking hair throughout the day. No longer a niche product, dry shampoo has now become a staple in many beauty routines. It is a convenient way to manage oil, add volume, and extend […]

Watsons Welcomes SB19 as Brand Ambassadors, Bringing Together Music, Beauty & Wellness in Celebration of Everyday Confidence and Filipino Excellence

May 11, 2026modernjournaltrends

The Philippines’ most loved health, wellness, and beauty retailer, Watsons, ushers in a new era of self-care and confidence by officially welcoming SB19 as its brand ambassadors for 2026. The partnership brings together two names that Filipinos trust and look up to—Watsons, known for making health, wellness, and beauty accessible to all, and SB19, one […]

From Content Creator to Brand Ambassador: Kister Morata Joins Hailey’s Body Essentials

April 20, 2026modernjournaltrends

From pandemic-born content creator to lifestyle authority, Kister Morata’s journey reaches a new milestone as he officially joins Hailey’s Body Essentials as its newest brand ambassador. Known for his authentic and vibrant travel content, Kister Morata is the face of a new campaign highlighting the brand’s commitment to freshness for the active Filipino. As ambassador, […]