Beauty – Modern Journal Trends

The Colorist PH expands its makeup portfolio with its first Filipino brands: Ever Bilena and Careline

August 12, 2026modernjournaltrends

The Colorist PH is growing its brand lineup with the addition of Ever Bilena and Careline — the first Filipino brands to join the multi-brand beauty retailer’s shelves in the Philippines. The move broadens The Colorist’s assortment beyond the international labels it’s known for, giving shoppers homegrown color cosmetics to browse and compare alongside global […]

Filipinos Want More Than SPF—Gluta-C Brightening Sunscreen SPF 60+ Delivers Healthy, Even-Toned, Glowing Skin

July 14, 2026July 14, 2026modernjournaltrends

Most Filipinos already know they should wear sunscreen every day. The challenge isn’t awareness—it’s finding one they actually enjoy wearing. From sticky textures and greasy finishes to white cast, breakouts, and products that seem to disappear the moment you start sweating, daily sunscreen has become one of the easiest skincare habits to skip. Responding to […]

Best sunscreen stick in the Philippines gets an upgrade: Hello Glow’s award-winning SPF 60+ expands into a 5-variant sun care collection

July 6, 2026July 14, 2026modernjournaltrends

The Cosmo Beauty Award-winning Hello Glow Sun Care Stick SPF 60+ expands into a full concern-targeted lineup — the best sunscreen stick collection in the Philippines Hello Glow, the Philippines’ leading homegrown skincare brand, has officially launched its Sun Care Stick Collection: a five-variant lineup of targeted, Korean-formulated sunscreen sticks that deliver up to SPF […]

Instant freshness: Top Dry Shampoos this 2026 to combat oily hair in the Philippines

June 4, 2026June 4, 2026modernjournaltrends

With rising temperatures, high humidity, and increasingly fast-paced routines, more Filipinos are turning to dry shampoo as a practical solution for maintaining fresh-looking hair throughout the day. No longer a niche product, dry shampoo has now become a staple in many beauty routines. It is a convenient way to manage oil, add volume, and extend […]

Watsons Welcomes SB19 as Brand Ambassadors, Bringing Together Music, Beauty & Wellness in Celebration of Everyday Confidence and Filipino Excellence

May 11, 2026modernjournaltrends

The Philippines’ most loved health, wellness, and beauty retailer, Watsons, ushers in a new era of self-care and confidence by officially welcoming SB19 as its brand ambassadors for 2026. The partnership brings together two names that Filipinos trust and look up to—Watsons, known for making health, wellness, and beauty accessible to all, and SB19, one […]

From Content Creator to Brand Ambassador: Kister Morata Joins Hailey’s Body Essentials

April 20, 2026modernjournaltrends

From pandemic-born content creator to lifestyle authority, Kister Morata’s journey reaches a new milestone as he officially joins Hailey’s Body Essentials as its newest brand ambassador. Known for his authentic and vibrant travel content, Kister Morata is the face of a new campaign highlighting the brand’s commitment to freshness for the active Filipino. As ambassador, […]

Sharmaine Rodriguez Glows as the New Face of Hailey’s “Bright. Fresh. Confident.”

April 8, 2026April 8, 2026modernjournaltrends

Content creator and lifestyle influencer Sharmaine Rodriguez is officially bringing her radiant energy to Hailey’s, the trusted name in Filipino personal care. As the newest face of the brand, Sharmaine is headlining the “Bright. Fresh. Confident.” campaign, highlighting the launch of the highly anticipated Hailey’s Brightening Tawas Powder. Sharmaine, known for her authentic and relatable […]

We Stannin’ HARD: Best New Finds in Luzon with SM Supermalls

March 31, 2026March 31, 2026modernjournaltrends

We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. Whether it’s a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are […]

BestPerfume.Store launches its operations in the Philippines

March 23, 2026March 23, 2026modernjournaltrends

Singapore’s No.1 fragrance brand raises standards BestPerfume.Store today announced the launch of its operations in the Philippines, giving consumers in the country access to fragrance formulations specifically designed for tropical climates. With over 3,200 5-star reviews since its launch in 2022, the brand emphasizes high-performance fragrance concentrations, local on-ground operational support, and 100% lifetime guarantee […]

Sun, Style, and Savings: SM Store Marilao’s Summer Sale Is Here

March 18, 2026modernjournaltrends

SM Store Marilao’s rolling out its “Get Ready for Summer Sale” from March 20 to 22, 2026. Get those summer wardrobes ready and snag the best must-haves for the season. Score up to 50% off on selected items, and fill those carts with apparel, accessories, essentials—anything and everything—without stressing over the price. Here’s the deal: […]

GlutaMAX Elevates Its Brand Identity with the Debut of the ‘Body PUTItivity’ Campaign

March 5, 2026March 5, 2026modernjournaltrends

After 18 years in the Philippine market, GlutaMAX has unveiled a renewed brand direction with the launch of its latest campaign, Body Putitivity — a message that reframes skin brightening as an act of personal agency rather than a response to imposed beauty standards . The relaunch signals what company executives describe as a strategic […]