Beauty – Modern Journal Trends

Instant freshness: Top Dry Shampoos this 2026 to combat oily hair in the Philippines

June 4, 2026June 4, 2026modernjournaltrends

With rising temperatures, high humidity, and increasingly fast-paced routines, more Filipinos are turning to dry shampoo as a practical solution for maintaining fresh-looking hair throughout the day. No longer a niche product, dry shampoo has now become a staple in many beauty routines. It is a convenient way to manage oil, add volume, and extend […]

Watsons Welcomes SB19 as Brand Ambassadors, Bringing Together Music, Beauty & Wellness in Celebration of Everyday Confidence and Filipino Excellence

May 11, 2026modernjournaltrends

The Philippines’ most loved health, wellness, and beauty retailer, Watsons, ushers in a new era of self-care and confidence by officially welcoming SB19 as its brand ambassadors for 2026. The partnership brings together two names that Filipinos trust and look up to—Watsons, known for making health, wellness, and beauty accessible to all, and SB19, one […]

From Content Creator to Brand Ambassador: Kister Morata Joins Hailey’s Body Essentials

April 20, 2026modernjournaltrends

From pandemic-born content creator to lifestyle authority, Kister Morata’s journey reaches a new milestone as he officially joins Hailey’s Body Essentials as its newest brand ambassador. Known for his authentic and vibrant travel content, Kister Morata is the face of a new campaign highlighting the brand’s commitment to freshness for the active Filipino. As ambassador, […]

Sharmaine Rodriguez Glows as the New Face of Hailey’s “Bright. Fresh. Confident.”

April 8, 2026April 8, 2026modernjournaltrends

Content creator and lifestyle influencer Sharmaine Rodriguez is officially bringing her radiant energy to Hailey’s, the trusted name in Filipino personal care. As the newest face of the brand, Sharmaine is headlining the “Bright. Fresh. Confident.” campaign, highlighting the launch of the highly anticipated Hailey’s Brightening Tawas Powder. Sharmaine, known for her authentic and relatable […]

We Stannin’ HARD: Best New Finds in Luzon with SM Supermalls

March 31, 2026March 31, 2026modernjournaltrends

We are all about that stan life. A new album from a rising artist? Fanboy/fangirl mode activated. A freshly opened concept store? Consider us a fan. Entering your fitness era? Support. Whether it’s a personality we love or a lifestyle we aspire to, as long as it resonates with the life we want, we are […]

BestPerfume.Store launches its operations in the Philippines

March 23, 2026March 23, 2026modernjournaltrends

Singapore’s No.1 fragrance brand raises standards BestPerfume.Store today announced the launch of its operations in the Philippines, giving consumers in the country access to fragrance formulations specifically designed for tropical climates. With over 3,200 5-star reviews since its launch in 2022, the brand emphasizes high-performance fragrance concentrations, local on-ground operational support, and 100% lifetime guarantee […]

Sun, Style, and Savings: SM Store Marilao’s Summer Sale Is Here

March 18, 2026modernjournaltrends

SM Store Marilao’s rolling out its “Get Ready for Summer Sale” from March 20 to 22, 2026. Get those summer wardrobes ready and snag the best must-haves for the season. Score up to 50% off on selected items, and fill those carts with apparel, accessories, essentials—anything and everything—without stressing over the price. Here’s the deal: […]

GlutaMAX Elevates Its Brand Identity with the Debut of the ‘Body PUTItivity’ Campaign

March 5, 2026March 5, 2026modernjournaltrends

After 18 years in the Philippine market, GlutaMAX has unveiled a renewed brand direction with the launch of its latest campaign, Body Putitivity — a message that reframes skin brightening as an act of personal agency rather than a response to imposed beauty standards . The relaunch signals what company executives describe as a strategic […]

All the lucky feels at SM Supermalls

February 19, 2026modernjournaltrends

Celebrate love and luck this Chinese New Year and Valentine’s Day This February, SM Bulacan malls bring together two of the most joyful occasions of the season—Chinese New Year and Valentine’s Day—for a month-long celebration that’s all about love, luck, and unforgettable experiences. Welcome the Year of the Horse with festive finds, romantic moments, and […]

Beyond Blush: Sugar Doll’s Poppy Blush is Your Skincare-Forward Makeup Essential

January 15, 2026modernjournaltrends

Are you ready to turn your everyday experience into a selfie-worthy moment? Get on the groove and try Poppy Blush by Sugar Dolls PH! It’s a must-have cream blush for women who need a touch of skincare glow, flawless color, and dewy radiance. What sets Poppy Blush apart from its contemporaries is its versatility. It’s […]

Best-selling Careline Blush On now has 20 shades with Cup of Joe’s GiRaph leading the campaign

November 27, 2025November 27, 2025modernjournaltrends

Careline, the makeup brand known for its fun, fearless, and creative spirit, has expanded its best-selling Single Blush On to 20 shades—making it easier than ever to find the perfect match for every skintone and undertone. Fronting the campaign is GiRaph, the pairing of Gian Bernardino and Raphaell Ridao from OPM breakthrough band Cup of […]