“LIC New York Perfume: A Fragrance of Pinoy Soul, Spirit, and Elegance”

The first time I experienced LIC New York Perfume, I couldn’t help but think of the iconic lyrics from “Empire State of Mind”:

“𝘕𝘰𝘸 𝘺𝘰𝘶’𝘳𝘦 𝘪𝘯 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬,

𝘛𝘩𝘦𝘴𝘦 𝘴𝘵𝘳𝘦𝘦𝘵𝘴 𝘸𝘪𝘭𝘭 𝘮𝘢𝘬𝘦 𝘺𝘰𝘶 𝘧𝘦𝘦𝘭 𝘣𝘳𝘢𝘯𝘥 𝘯𝘦𝘸,

𝘉𝘪𝘨 𝘭𝘪𝘨𝘩𝘵𝘴 𝘸𝘪𝘭𝘭 𝘪𝘯𝘴𝘱𝘪𝘳𝘦 𝘺𝘰𝘶, 𝘓𝘦𝘵’𝘴 𝘩𝘦𝘢𝘳 𝘪𝘵 𝘧𝘰𝘳 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬, 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬, 𝘕𝘦𝘸 𝘠𝘰𝘳𝘬…”

This essence of transformation, elegance, and inspiration perfectly encapsulates the spirit of LIC New York Perfume.

Founded by Rommel Rico– a Filipino entrepreneur, artist, fashion designer, and nurse– LIC New York was born from his passion for fragrance, which began after a series of setbacks in business. Rommel’s journey to creating the brand reflects resilience and an unwavering dedication to his true calling.

At a recent gathering with fellow bloggers, Rommel introduced us to his exquisite line of perfumes: LIC (Long Island City), Hudson (Refined Masculinity), and Seductive (Intimate and Sexy)—just a few of his bestselling, customer favorites.

𝗔 𝗧𝗼𝘂𝗰𝗵 𝗼𝗳 𝗟𝘂𝘅𝘂𝗿𝘆: 𝗧𝗵𝗲 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗕𝗹𝗲𝗻𝗱 𝗼𝗳 𝗘𝗹𝗲𝗴𝗮𝗻𝗰𝗲 𝗮𝗻𝗱 𝗔𝗳𝗳𝗼𝗿𝗱𝗮𝗯𝗶𝗹𝗶𝘁𝘆

What struck me immediately was the sheer elegance of the packaging. The sleek design, the refined font, and the sophisticated box– Seductive perfume, in particular, exuded a luxurious vibe that could easily rival high-end brands. And yet, despite its opulence, this fragrance costs less than a thousand pesos. It’s truly a hidden gem!

The scent itself is divine– an aromatic blend of herbal notes that linger on your clothes for hours. I had the chance to try a sample, and my husband was enamored by the fragrance– it stayed on for almost 12 hours. This is not just a perfume; it’s an experience.

Rommel’s meticulous attention to detail doesn’t stop at scent alone. LIC New York is committed to sustainability, offering refillable bottles that make an eco-friendly statement. Through his craftsmanship and sustainable practices, Rommel has carved out a unique space for LIC New York in the fragrance market.

𝗔 𝗣𝘂𝗿𝗽𝗼𝘀𝗲 𝗕𝗲𝘆𝗼𝗻𝗱 𝗣𝗿𝗼𝗳𝗶𝘁

What truly sets Rommel’s journey apart is the deeper purpose behind his work. His passion for perfume is not fueled by the pursuit of fame or wealth, but by a desire to share the blessings he’s received. He views his success as a gift to give back to others and to honor God.

In a heartfelt moment during our meeting, Rommel shared his perspective on life: “𝘒𝘢𝘺𝘰 𝘯𝘢 𝘢𝘯𝘨 𝘣𝘢𝘩𝘢𝘭𝘢 𝘱𝘢𝘢𝘯𝘰 𝘯𝘺𝘰 𝘪𝘴𝘶𝘭𝘢𝘵 𝘢𝘣𝘰𝘶𝘵 𝘴𝘢 𝘱𝘦𝘳𝘧𝘶𝘮𝘦, 𝘣𝘢𝘴𝘵𝘢 𝘢𝘯𝘨 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵𝘦, 𝘯𝘢-𝘴𝘩𝘢𝘳𝘦 𝘬𝘰 𝘢𝘯𝘨 𝘬𝘢𝘣𝘶𝘵𝘪𝘩𝘢𝘯 𝘯𝘨 𝘋𝘪𝘺𝘰𝘴 𝘢𝘯𝘥 𝘰𝘶𝘳 𝘱𝘶𝘳𝘱𝘰𝘴𝘦 𝘪𝘯 𝘭𝘪𝘧𝘦.” His genuine faith and humility shine through, reminding us all of the power of purpose-driven work. Rommel Rico’s journey is not just about creating elegant perfumes; it’s about embracing faith, passion, and the drive to uplift others along the way. His story is a testament to the power of resilience, dedication, and divine purpose.